Synth Social
New Features added in October 2026

AI-powered social media simulation platform

Create, control and adapt a real-time social media feed. Bring your scenario to life with realistic posts, conversations and public reactions.

Book a demo
Synth Social creator dashboard – queue, posts and live feed controls

Our features

You have the power to control the narrative

Generate hours of content and play it out at your own speed. Get your participants to follow along, react, feel pressure and get instant feedback on your terms

  • AI Context

    Brief the AI on your scenario so every generated post stays on-brief and consistent.

  • Post and image generation

    Create hundreds of posts in seconds, before and during your scenario - and add realistic images to bring them to life.

  • Queue and playback

    Add content to the queue, then play, pause, speed it up or slow it down. What the participants see is up to you.

  • Pin posts and make them go viral

    Draw your participants' eyes to key information with by pinning their posts to the top of the feed. .

  • Voices

    Create recognisable users — world leaders, channels or famous faces — to ground your scenario in reality..

  • Player interaction

    Give your particpants unique profiles that allow them to post live. Then interact with them via AI-powered comments.

Find out how SynthSocial's features could work for you

Book A Demo

SynthSocial is

A place to practise, rehearse and train.

  • Academic seminar with a presenter addressing seated students

    Academic Research

    Train students. Test teaching methods.

  • Team reviewing maps and screens in a crisis planning room

    Crisis Planning & Resilience

    Rehearse decision making under pressure.

  • People reviewing a social media feed on a computer

    Social Media Teams

    A safe sandbox to try new tactics.

  • Broadcast control room with multiple camera monitors

    Broadcast and Event Production

    Immerse every audience.

Case studies

Sky's The Wargame

Sky's acclaimed TV series 'The Wargame' used SynthSocial to run their social media environment during the filming of the immersive 4-part reality show. Posting as real world figures, like POTUS and NATO they delivered believable narrative turns in real-time. The mobile-friendly version meant players could see the feed during the sessions, as well as the public's reactions to their decisions.

The interactive nature and ability to engage with the scenario was astounding. It enhanced the richness and depth of what we were able to provide ten times over.
Professor Rowena Hill MBE
Professor of Resilience, Emergencies and Disaster Science
Book a demo

or contact us